Home Uncategorized For Once WTRF Actually Does A Decent Job Covering Story

For Once WTRF Actually Does A Decent Job Covering Story

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It’s only about a roller coaster opening up in an area that doesn’t see WTRF but it’s a start!

In the past 24 hours, WTRF went all “Sweeps Week” on covering the grand opening of the brand new roller coaster “Steel Curtain” at Kennywood Park near Pittsburgh, PA.

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If you’re not familiar with what Sweeps Week is, it’s a week where national ratings companies monitor views of different stations and then rank stations on their viewership. Sales departments then utilize this information to help pitch advertising time to advertisers to generate revenue for the station. Sweeps Week is when it’s all hands on deck in the newsroom and unique story ideas are pitched to help build an audience and try to beat other local stations to receive better ratings. After Sweeps Week, it’s back to crap stories about pets and pot lucks and a wide variety of national filler stories because reporters find out they’re not receiving a raise again this year so there’s a general lack of enthusiasm to work harder. But sales yay!

But I digress, WTRF actually covered a story well and kudos to them. Unfortunately it’s just about a roller coaster and not a hard hitting local story but hey it’s a start!

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