In a bold move, certainly one that will have local news stations across the US rethinking their breaking news coverage, WTRF 7 News has introduced a new way of combining two of their big segments that grab the audience’s attention.
WTRF is trying out a new way of covering breaking news by also presenting their “feel good” segments at the same time in an attempt to draw both audiences together. Recently, 7 News has combined WTRF’s Tate Blanchard’s “Pick a Tie with Tate” segment with a breaking news story of a 2 story house on fire.
“We’re hoping by combing fluff pieces with actual breaking news, we can bring two different audiences into one and increasing overall audience attendance,” said Brenda Danehart, WTRF news director.
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“I like the idea,” said Wheeling resident Judy Wright. “I don’t always have time to watch Tate pick a tie AND watch the latest breaking news. By combining both, I can watch them at the same time and get more done with my day.”
